Blogger Series #1 - Meet 18 Year Old Lindi - One of South Africa's Top Bloggers

by on Apr 24, 2017 - 2 min read
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Media Credit: OKAYAFRICA

Lindi is only 18, Last year she was the face of Adidas for NMD South Africa and she brings a unique market segment with her - the teenage market, she's one of South Africa's biggest bloggers.. 

According to OkayAfrica, She’s basically influencing the future consumers. So the girls that follow her might not be able to afford the clothes that she wears, but she’s starting to educate them about luxury, she’s starting to educate them about fashion. Then, as soon as they have money to spend, they’ll know exactly what to buy. She brings in a very different market and a very unique one because she’s bringing in the future consumer. Brands like to tap into her to reach those future consumers.

She’s changing the narrative of what being a young black woman is about. She’s very modern. She has different views. If you look at South Africa, the younger guys who are 15, 14, 13, the way they see the world differs from the way I saw the world. From a young age those kids are already looking at digital, they’re already partaking in the global conversation about fashion, about style, about culture. She’s really in a unique spot. If you look at her, she’s in the same bracket as Willow Smith, as Amandla Stenberg. She’s in that group of influence in the South African market.”

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