Breaking the Rules - High Fashion meets Nigerian Culture

by on May 7, 2017 - 1 min read
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Media Credit: Stellamccartney.com



Stella McCartney needs no introduction. Her elegant gowns graced the red carpet at the Met Gala, worn by supermodel Gisele Bündchen and actresses Kate Hudson and Naomi Watts. The British designer was herself an esteemed guest at the ball. And if you go on her official website right now, what you will see is a Nigerian girl with a sponge on her head staring you in the face!

Wait, what...?? Yup, really, but there's an explanation for that. McCartney collaborated with the talented fashion and portrait photographer, Nadine Ijewere, to breathe new life into her current collections, here in Nigeria.

Ijewere is part Nigerian, part Jamaican and flew from London to sunny Lagos to shoot the #StellaBy project. In her interview with the Stella McCartney brand, she expressed a desire to add a personal touch to the images by choosing the location of her family heritage. Ijewere also said Nigeria is "quite conservative" and she wanted to be "different" and "shake things up a bit". Let's have a look; was the collection shaken or stirred? 


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